It’s refreshing to see a counterculture icon on like Dr. Bronner’s use its corporate treasury funds to advocate for the victory/defeat of a specific ballot initiative:
While many organics companies have contributed to Washington’s 522 campaign, none has gone to the mat like Dr. Bronner’s, which prominently displays a Yes on 522 ad on its soap labels. “Taking sides on a political campaign like that is totally unprecedented in the world of product labeling,” Robert Parker, the president of Label King, the printer of the Dr. Bronner’s labels, tells me as we float among the breakers during a company “board meeting”—an early morning surf at Carlsbad’s Terramar Beach with Bronner and a handful of his employees and friends.
This kind of activism might have been impossible just a few short years ago were in not for the Supreme Court’s Citizens United ruling. That ruling established that people, when acting together as owners of unions and corporations, do not lose their First amendment rights when they choose to use those entities to advocate in the world of electoral politics.
Here’s a short video on the subject (produced long before the decision was rendered):