The Nature of the Firm: Honey Edition

It seems some restaurants in Paris aren’t satisfied with available supplies of honey, so they’ve set up their own beekeeping operations. You might surmise it’s a good way to give a restaurant’s smug waiters something smug to say to the customers:

” … and that’s made with honey that we cultivate on our own roof.” (snort!)

Cue the oohs and aahs. Then again, maybe not. From the article:

Driving the trend is growing public awareness of the crisis in rural bee-keeping caused by the collapse in bee numbers. Oddly, city bees are not just immune to the health problems facing their country cousins – they are also far more productive.

Vertical integration as a means to secure quality supplies in a timely manner? Paging Ronald Coase!